MUMBAI: India-based ad network Ozone Media Solutions has launched ‘Eva‘, an ad channel platform that aims to reach out to Indian women online.

Says Ozone Media founder and CEO Kiran Gopinath, "One-fourth of the net surfers comprise urban women which makes a very powerful and untapped segment for any marketer. With about 80 per cent of the purchase decisions made by women, we hope that marketers can capitalise on the advantage of ‘Eva‘ and maximise their reach to garner a high return on their online marketing spends." 
 
Covering three channels, ‘Eva‘ will help brands reach audiences in contextually relevant environments. 
 
Ozone Media has aggregated women centric inventory and segmented it into Eva - Fashion, Eva - Home and Eva - Health, collating sites which focus on fashion, style and accessories; family, cooking, parenting and children; health, hygiene, nutrition and exercise respectively. The channel includes sites like IndusLadies, IndiaParenting, SanjeevKapoor.com and Evesindia.com.
 
Ozone Media intends to build on the existing cluster of publishers under this channel and increase the reach to 8 million by the end of June 2010.