Ozone Media introduces Ozone Smarton

MUMBAI: Digital Advertising network Ozone Media has launched Ozone Smarton, an advanced re-targeting and dynamic banner advertising platform.

Ozone Smarton will help e-commerce merchants in "smarter" acquisition of dropped-off and dormant consumers by assembling "dynamic" banners in real-time and serving them to a re-targeted audience.

Travel is the next vertical Ozone Smarton will be rolled out for, followed by other verticals where online customer acquisition is critical.

Ozone Media CEO Kiran Gopinath said, "At Ozone Media, we are integrating powerful technology in improving efficiencies in campaign delivery and targeting for our customers. Ozone Smarton is a step closer to bringing evolved targeting products to the Indian advertisers".

Based on the initial results, Ozone Smarton pushed up the conversion rate by three to eight times for the retargeted audience.

Ozone Smarton is powered by predictive algorithms that determine the optimal product to be shown to the re-targeted users. It builds intelligence about users who have visited an advertiser‘s website and shows them the relevant products in the retargeted dynamic banner ads.

Ozone Smarton selects the product to be served on dynamic banner in real time, based on its prediction algorithms, to maximise conversion rates and also supports multi-product banners that showcase multiple products that are relevant to the user.

"The combination of technology and ad network-related benefits that Ozone Media is now bringing to market is unique in the Indian retargeting scenario. We are in the process of working with our customers to implement algorithms through our customisable Recommendation Engine that will maximize their ability to generate conversions through retargeting. What is even more exciting is that we will soon be able to proactively suggest campaigns that advertisers can run. These campaigns will help them micro-segment their user base and target them accordingly, leading to far better return on ad spend. This collaborative model of working with advertisers is the future of the industry, and Ozone Media is pleased to be in the forefront of this revolution", Ozone Media associate vice president of product and partnerships Senthil Govindan said.

In the last quarter, Ozone Media had launched its Lead Management System that allows advertisers to capture and view leads without having to build their own solution from the ground up. Leads can be mobile-verified through pre-built integration based on an advertiser‘s requirements. Mobile verification allows the clients‘ call centers to access only verified leads, thus ensuring greater lead to sale conversion rate and improved efficiency of call center personnel.

Founded in 2006, Ozone Media helps advertisers in delivering digital audience by partnering with online publishers in India.

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