MUMBAI: Oye! FM ‘sabse filmy‘ has rolled out its second TVC directed by Bollywood director, Pradeep Sarkar.

It is inspired by Bollywood movie Delly Belly‘s popular song Bhaag DK Bose.

The Ghazal-ized TVC targets emotional appeal and is based on radio station‘s popular property Khas Peshkash.

Oye! FM‘s property, Khas Peshkash takes famous Bollywood item numbers and gives them a Ghazal flavor.

"Its simplicity is what makes Khas Peshkash stand apart from the clutter that can be heard on radio these days" Oye! FM national content head Virag Mishra said. "Our production team has put in a lot of effort in re-doing songs like DK Bose and Sheila Ki Jawani because while we want to make these songs different and reach out to the common man, we do not want to strip the original tracks of their integrity."

"People are talking about us and our content, we are trending. This is because features like Khas Peshkash, Cinema Ke Faiyde and Golmal are quality entertainment, it‘s as simple as that", Oye! FM national programming head Vehrnon Ibrahim added.

The ‘Bhaag DK Bose‘ TVC is set in a train‘s crowded sleeper compartment. A troupe of local musicians enter the coach with their gear to entertain weary travelers and make some money. Such troupes can be as disruptive as they are entertaining; in this case the musicians target one odd young man sitting in the compartment, determined to bring out his inner Bollywood fan, the official communiqué said.

The first TVC, also directed by Pradeep Sarkar, was based on the Khas Peshkash version of item number ‘Shiela ki Jawani‘.