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Over 28,000 children to give the message of safe driving on Father's Day

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NEW DELHI: Hyundai Motor India Ltd. (HMIL) has engineered a unique school connect programme ?My Daddy, My Superstar? as a celebration to honour fathers.

The initiative has been conceptualised to promote ?Drive Safe? and to gratify fathers on 16 June, Father?s Day. A total of 28, 000 students from first to fifth standard of B+, A & A+ schools in Delhi, Lucknow, Chandigarh, Bangalore and Chennai participated in the campaign.

The students from first to third standard were asked to sketch a portrait of their fathers and students from fourth and fifth standard were to write an essay to express their love and affection towards their father. The concept behind the ?My Daddy My Superstar? campaign is to promote the ?Drive Safe? and to portray a strong emotional bond of a child and the father.

Eight lucky winners will be selected and gratified from each participating schools comprising

four each from first to third standard and fourth and fifth Standard. A total of 480 students will be shortlisted and their fathers will be honoured with the child?s sketches and essays framed with the message of Drive Safe.

The announcement of winners will take place on 16 June - Father?s Day. All participants will be given a ?certificate of appreciation? for their participation.

Announcing the launch of this campaign, HMIL marketing senior GM and group head Nalin Kapoor, explained, ?My Daddy My Superstar? is a unique campaign that will celebrate the emotional bond between a child and his father on this Father?s day. As a responsible corporate we emphasis on the importance of safe driving, and through this campaign we will communicate the message of Drive Safe to all the fathers expressed by the participating children. This activity will help us to engage and establish a strong connect of the father-child relation.?

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