Oscar gets a 9% drop in viewership

Oscar gets a 9% drop in viewership

Oscar

MUMBAI: Though the 83rd Academy Awards ceremony was watched extensively around the globe, it failed to beat last year’s ratings.

In its three-hour presentation, the Oscar ceremony drew an audience of 37.6 million. But compared to that of last year, there was a drop of 9 per cent in total viewership and another 12 per cent in the 18 to 49 demographics.

Among the broadcasters, ABC finished on top among its network rivals like Fox, CBS and NBC. As per Oscar night tradition, the predictable bonanza of other-network repeats failed to make a dent in the recent Academy awards.

Meanwhile, during the live telecast on Sunday, ABC Television President announced a contract extension of six additional years till 2020.