MUMBAI: Ormax Media has appointed Anurag Bakhshi as head – television research while it has elevated Gautam Jain to the position of research head – films.

The appointments have been made in an attempt to strengthen the research team of the media and entertainment research firm.

Ormax Media CEO Shailesh Kapoor said, “We continue to witness amazing annual growth of about 35-40 per cent for the last three years. As a result, an expansion of the research team has been on the cards for some time. Anurag and Gautam have the relevant experience, passion and skill sets for the television and films domains respectively. I’m happy to see them lead the company in its next phase.”

Ormax Media works with more than 55 channels in India today. The television research department manages flagship products such as Showbuzz, CIL and True Value, besides bespoke research projects, including quantitative and qualitative research projects.

Bakhshi said, “I’m extremely excited to be a part of the revolution that Ormax Media is bringing in the media and entertainment industry in India. The company has done seminal work in helping broadcasters use consumer knowledge to take key business decisions. I look forward to being a part of what I believe will be some very exciting years ahead, both for the television industry and for us at Ormax.”

Ormax Media’s film research work is driven by its flagship products Cinematix and Moviescope.

“When we started in 2010, we were not sure of the potential of ‘film research’ in India. But the whole-hearted acceptance from the industry has surpassed our expectations. At Ormax, I’ve been a part of pioneering work in film research in India. Now that we have created a separate film research vertical, I’m sure it will propel us even further,” Jain added.

Bakhshi comes with nine years of cross-functional television experience, where he worked with Zoom, Filmy and Imagine TV, across various functions, including marketing, content and presentation.

Jain has been with the organisation since 2010.