Ormax Media releases research report on Star Plus' Saathiya

MUMBAI: Ormax Media, the media research and consulting firm, has released a new research report called ‘The Success of Saathiya - Learning for Hindi GECs.‘

The research report is based on a qualitative study conducted by Ormax Media to understand the critical success factors that make Star Plus‘ 7 pm show - Saath Nibhaana… Saathiya - the top-rated Hindi GEC show today.

The research was conducted amongst loyal audiences of Saathiya, in the month of November in Delhi, Indore and Surat.


Ormax Media CEO Shailesh Kapoor said, "Most content research conducted by channels and production houses revolves around their own programs. However, when there is something as remarkably successful as Saathiya, its success deserves to be shared across the industry. We see this report more like a case study. Learnings from this report will interest not just those involved with Saathiya, but everyone who is into developing, producing and marketing Hindi GEC fiction content."

Kapoor added: "This report is an industry initiative. We understand that it may not make sense for a single channel or production house to commission a study like this. However, a syndicated report allows everyone to benefit from the study, at a nominal cost."

The report is available for subscription to broadcasters, production houses and advertisers. The subscription package consists of a presentation covering the findings, as well as the videos (DVDs) of the focus group discussions conducted during this research.

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