Ormax launches research product for TV production houses

MUMBAI: Ormax Media, the media research and consulting firm, has launched a new research product – Television Omnibus for TV production houses.

The consulting firm said that the product will address the consumer research needs of production houses in a cost effective manner.

“Today, many production houses are research savvy. They have the ability to appreciate consumer feedback on their programmes, as well as act upon it. However, unlike broadcasters, production houses may not be able to afford on-going, large-scale consumer research for all their properties. Television Omnibus is a product that will address their needs in a timely and cost effective manner,” said ormax Media CEO Shailesh Kapoor.

Research under Television Omnibus will be conducted across the country using focus group discussions and depth interviews. The company said that while several production houses will subscribe to the product, each will have access to the findings of only their programmes.

Additionally, production houses can also use Television Omnibus to test new programme concepts, as well as understand consumer trends such as weekend programming, mythological shows, youth channels and emerging trends.

Kapoor adds, “Television Omnibus will help production houses pre-empt any drop in ratings of their programs, by being in constant touch with their consumers. Three production houses have already signed up with us, and we expect another 3-4 to be on-board in the next two months.”

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