Ormax launches 'Characters Andhra Loves'

MUMBAI: The media research and consulting firm Ormax Media has announced the launch of ‘Characters Andhra Loves‘ (CAL), a popularity tracking study for television characters for Telugu GECs.

According to the study, the most popular fiction character is RK Naidu (Mogali Rekulu), while that in non-fiction is Sai Kumar (Wow).

The first edition of Characters Andhra Loves was conducted in November 2011. The report also lists the top characters by gender, age, SEC and market segments.

Ormax Media CEO Shailesh Kapoor said, "Our Hindi GEC product Characters India Loves (CIL) is extremely popular amongst broadcasters, production houses, media agencies and advertisers. Telugu GEC is a big market, and extending CIL to the Andhra Pradesh market was a logical move."

Naidu leads the list with a share of 26 per cent, followed by Anandi (Chinnari Pelli Kuthuru) and Munna (Mogali Rekulu) at second and third place respectively.

Kumar (Wow) tops the ranks among the non-fiction characters with 22 per cent share, followed by Roja (Modern Mahalakshmi) and Suma (Bhale Chance Le).

The CAL study was conducted among a sample size of 800 respondents in four cities - Hyderabad, Vijayawada, Warangal and Nellore. The target group for the study were males and females, 15-44 years, SEC ABC.

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