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Oriflame appoints Ignitee Digital Solutions as digital marketing agency

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MUMBAI: Beauty products company Oriflame India has signed Ignitee Digital Solutions as the digital media agency for a period of one year.

Ignitee will run a dedicated social media campaign on social networking sites such as Facebook and YouTube to celebrate the launch of ?Dare To Be?.

Says Ignitee Digital Solutions COO Shankar B, "In the past we have handled clients from the beauty industry, hence our partnership with Oriflame India will further strengthen our presence in this segment. During the annual partnership Ignitee Digital Solutions will initiate all the activities that would enhance Oriflame India?s presence in the social media landscape."

Oriflame is currently concentrating on the youth segment. ?Dare To Be? is a new youth philosophy which specifically targets young people. ?Dare to Be? encapsulates new ranges, products and accessories inspired by young women and the hottest beauty trends.

The Swedish beauty products company recently appointed Starcom Worldwide as its media partner in India.

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