Oreo Choco Cr?me launches its new TVC

MUMBAI: Cadbury India, a part of Mondele-z International has announced the launch of a new TVC campaign for Oreo Choco Cr?me.

The ad campaign showcase the playful relationship shared by two brothers , the ad is developed by Interface Communications.

The ad is based on the insight that consumers love ‘Oreo’ for its chocolaty sandwich experience. It shows two young teenager boys enjoying Oreo Choco Cr?me and getting confused as to which is more chocolaty - the cream or the cookie. With real cocoa in both the cream and the cookie, that’s one debate that they find impossible to win, eventually switching sides multiple times.

Speaking on the campaign, Mondele-z International AVP marketing biscuits Chella Pandyan said, “It’s a well-established fact that chocolate is India’s favourite cream flavor. The uniqueness of Oreo Choco Cr?me is that both - the cookie and the cream are chocolaty. The TVC highlights the delightful dilemma the two brothers face of deciding which is more chocolaty!”

Interface Communications national creative director Robby Mathew added, “The campaign idea banks on the unique relationship that siblings share. What starts off as a coach-student relationship turns into one of equals, as they together discover Oreo Choco Cr?me’s double chocolaty delight.”

The main Tv campaign is supported by four short films that keep the debate and dilemma going.

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