MUMBAI: Orchard Advertising has appointed Sameera Dowerah as creative director.

She will partner Sagar Prajapati, also a creative director, in leading the creative function in Bangalore.

Orchard Bangalore vice president and branch head Anish Daryani said, "Sameera brings in the solidity we needed to strengthen our creative firepower. As a great thinker, expressive writer and exemplary leader, she‘s everything one would expect from a creative head. This is also in line with our strategic call to provide better creative output for our brands. I‘m confident our clients will be benefactors of her creative abilities."

Dowerah said, "Orchard over the years has created a niche for itself. That smart, sensible, quiet yet witty kid in class? That‘s Orchard for me. Their work reflects this too. It‘s always been simple, yet smart and witty. Perhaps the reason why the communication they created is still remembered."

Dowerah comes with 12 years of experience in the business and has worked on brands like Arrow, Reliance Jewels, the USL portfolio, Amante and Mantri Square. She spent her last seven years at Rediffusion-Y&R. Prior to Rediffusion-Y&R, she was with McCann Erickson, Bangalore where she worked on TVS Scooty, Scooty Pep, Kwality Walls and JTI.

Orchard Advertising is part of The Leo Group, which also includes Leo Burnett and Black Pencil. Some of the agency‘s clients include Wipro, SAB Miller, Essilor, Decathlon, Godrej, BlackBerry, WaterHealth India and Piramal Healthcare.