MUMBAI: The camera phone brand Oppo has established an association with Sony Pictures Entertainment on Spider-Man: Homecoming. The brand brought fans an exclusive fan screening in Mumbai.

In India, Oppo became the official sponsor of Team India, Men's and Women's National Cricket Team in 2017. It is also the official global partner of ICC in the mobile category for four years starting 2016.

With the new association, Oppo will be further strengthening its foot in the entertainment sector with movies, to engage with fans and the youth. Oppo's brand director Will Yang said, "Association with such youth-centric properties has been Oppo's focus area to reach its target audience and make space for the brand in each of our consumers' heart. Spider-Man: Homecoming as a movie event resonates well with the young audience and hence becomes the perfect platform of association for us."

As a part of this association, Oppo has also launched a new TVC in collaboration with Spider-Man: Homecoming.

Along with the release of the movie, Oppo has planned to run an online campaign, starting from 7 July after the release of the movie till 14 July. Oppo started the era of selfies and was the first brand to launch smartphones with 16MP front cameras.