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OOH Media forays into healthcare, pharma segment

MUMBAI: OOH Media, the Ishan Raina-owned out-of-home television company, has forayed into the healthcare and pharma segment.


To begin with, the company has tied up with hospitals across various metros including Mumbai, Delhi, Kolkata, Lucknow and Bangalore to install over 200 screens at prime locations of the hospitals.
 
As part of its first-phase expansion plan, OOH Media has added Wockhardt, Bombay Hospital, Global Hospital, Batra Hospital, RTIIS and Asian Heart Institute to its profile list. 
 
The screens installed in these hospitals will run both commercial and non-commercial vignettes in terms of content. Additionally, health issues will also be addressed to provide visitors with the requisite information on healthcare. The creative for the campaigns will be created by the in-house content team of OOH Media.
 
Says OOH Media CEO Ishan Raina, "Healthcare & Pharma is one of the fastest growing sector today which is in need of looking for innovative ways of doctor engagement and patient education. The initial response from the pharma industry has been very encouraging."
 

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