In its first phase, the company has added Wockhardt, Bombay Hospital, Global Hospital, Batra Hospital, RTIIS and Asian Heart Institute to install screens as part of its healthcare expansion plan.

The screens installed in these hospitals will run both commercial and non-commercial vignettes in terms of content. Health issues will also be addressed to provide the visitors with required information on healthcare.

Says OOH Media CEO Ishan Raina, "Healthcare and pharma is one of the fastest growing sector today which is in need of looking for innovative ways of doctor engagement and patient education."

The creative for the campaign will be crafted by the in-house content team of OOH Media.