OOH Media Convention's inaugural edition called off

OOH Media Convention's inaugural edition called off

MUMBAI: The global economic meltdown has had quite an unpleasant impact on the inaugural edition of the ‘Asia-Pacific OOH Media Convention‘.

Fewer entries from delegates and low sponsorship deals have caused the organisers of the convention to call off the edition.

The conference, which was supposed to be held in Macau, China from 5-6 November, aimed at providing platform to advertisers, agencies, media owners and suppliers to keep a tab on the latest developments in the out-of-home (OOH) media industry.

Said OOH Media Convention Asia Pacific head - liaison and operation Thomas Ang said, "Though the OOH convention was promoted among media industries across APac region, there were fewer entries from delegates. Also, the event could not manage to get many sponsors, due to which the convention was canceled."

"There were fewer entries from India too, and there are no talks happening to hold the convention again," added Ang.