MAM

Online ad industry to touch $50 bn this year: Don Epperson

MUMBAI: The chairman and Global CEO of Havas Digital, Don Epperson, has said that online advertising was one of the fastest growing mediums in India.


According to him, the online advertising industry was estimated to touch $50 billion by the end of this year in the US alone while other markets too were poised for a similar growth.
 
Epperson was in Hyderabad recently for the launch of Centre of Excellence (CoE) that would provide marketing and digital services for clients worldwide by his company that is a diversified advertising and online marketing solutions provider. The Centre, headed by Ravi Kabra, would employ about 20 people for now.


The CEO was of the view that India has emerged as an important business destination for multinational corporations and many Indian companies are going global, requiring expertise to address this space.
 
Referring to the growth of online advertising, Epperson said that the largest categories of advertisers were Internet players, real-estate firms and financial services companies. Online gaming and sports are two other major categories.
 
Among the top six global advertising and marketing solutions provider, Havas Digital has clients such as Air France, Vodafone, Emirates, Peugeot, Cap Gemini and works with Google, Yahoo and MSN for online advertising-related business.


The company plans to launch a mobile-based services arm in India soon.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/huwai%20%281%29_0.jpg?itok=evIiHLJ6
Huawei's 'NFV Solution' awarded 'Best Enabler'

At Mobile World Congress 2017 in Barcelona, Huawei's NFV solution was awarded Best Technology Enabler. This award points to the recognition within the industry of Huawei's leading capabilities and outstanding performance in NFV architecture, technology, commercial application, and the evolution...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/vivel%20%281%29.jpg?itok=ZZcDJWmI
Vivel unveils inspiring video on #BossWomen

Unstoppable ambition and signature styles is what defines these non-conformists who aren’t deterred by gender stereotypes. Meet the #BossWomen who have blazed their own trails to the very top.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/jio%20%281%29.jpg?itok=da_wQoDz
Jio, Samsung win 'Best Innovation" award

Reliance Jio Infocomm and Samsung Electronics have announced that they have won the “Best obile Innovation for Emerging Markets” from Global Mobile Awards 2017 at Mobile World Congress 2017 for the digital movement that Jio, with support from Samsung, is bringing to India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/wwo%20%281%29.jpg?itok=wWLvTeI3
World Wide Open pockets seven major films set for release by June

With their foray in to the entertainment business, WWO in a very short span is gradually expanding their clientele. They have acquired seven big films, that have added to their current pipeline, all releasing in the fist half of 2017.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Vodafone-Play.jpg?itok=RD0M5FNB
'Chak De' actor promotes Vodafone Play

MUMBAI: Taking the ante of its content offering to the next level, Vodafone, one of India’s leading telecommunications service providers, has roped in Chak De India fame Chitrashi Rawat to promote Vodafone Play. Vodafone Play, the content App of Vodafone India is the one-stop destination for live...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Anjali-Hegde.jpg?itok=u50FUr3D
Amazon, Tata & Hyundai top India's most mobile-ready brands, FB in world's best

MUMBAI: Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with global market research firm YouGov, and Powered by Google, has launched MDEX, that ranks world’s most “mobile ready” brands.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/nair%20%281%29.jpg?itok=NvoZ7N0S
On a roll, Amazon sells brands and showcases content

Amazon is on a roll. Both, its digital and e-commerce platform have signed deals with three well-established companies. A studio ChuChu, a global online marketplace M&S and a popular brand YepMe.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/tide%20%281%29.jpg?itok=KEVp7lOI
#CollarUpWithTide adds to pride of Indian women

Tide Plus, one of the leading fabric care brands in India from P&G, has introduced the New & Improved Tide Plus. The New version of India’s popular detergent brand has undergone a formulation upgrade, leading to a superior, better performance! Leading actresses Drashti Dhami, Mouni Roy,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/sanjay%20%281%29.jpg?itok=5IFSM3wM
Sapient India appoints Sanjay Menon as MD

Sapient has announced that Sanjay Menon has taken over the position of managing director of Sapient India with immediate effect.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories