MAM

Oneindia.in appoints AdIQuity for mobile monetisation

MUMBAI: Online portal Oneindia.in has signed up mobile ad optimisation service provider AdIQuity Plus to monetise and manage its global mobile inventory.


Oneindia.in has mobile properties across categories like cricket, lifestyle, travel, health and auto . Adiquity will enable the portal to create targeted campaigns for its direct advertisers while providing advertiser insights through intuitive reports. At the same time, its cross-sell campaign feature provides the opportunity to drive user engagement. With the help of AdIquity, these ads will attain reach in more than 80 countries.


Adiquity Plus helps premium publishers better manage and monetise their mobile properties including mobile apps and sites through a combination of mobile ad server, ad optimisation, RTB exchange and ad network mediation that helps premium mobile publishers implement sophisticated mobile monetisation strategies. Adiquity Ad Quality Control tools allow premium publishers to filter ads that do not comply with their content guidelines.


Oneindia.in CEO Sriram Hebbar said, "We were looking at a one stop solution that would allow us to better serve our Premium direct advertisers in India as well monetise a very diverse global user base with ease. Adiquity Plus is helping us do that very effectively."


Adiquity Mobile Ads CEO Anurag Dod said, "We are extremely excited to partner with Oneindia.in, and help them better manage and monetise their premium mobile properties."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/low%20%281%29.jpg?itok=Hrp9R7zY
Lin's 'sabziwala' reintroduces Rohan's 'price protection'

In the current Indian scenario, the combined effect of demonetisation, crackdown on un-taxed incomes, and a series of Bills passed by the government to make real estate more regulated, the consumer is anxiously holding their breath for real estate prices to fall in urban India. It’s made the real...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Ganesh%20Balakrishnan.jpg?itok=R3GXkS0i
ShopClues unveils express payout for merchants

MUMBAI: ShopClues, one of India’s first and largest managed marketplaces, has always been at the forefront of innovation for its merchants and has, in the past, launched an array of services to help enhance its merchants’ business online. Building on its merchant-focused portfolio, the platform has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Panasonic.jpg?itok=nVRFhRlE
P.V. Sindhu Panasonic Batteries' face for 3 yrs

MUMBAI: PV Sindhu, the 2016 Olympic silver medalist, currently ranked World No.6, dawns a new role starting today as the brand ambassador of Panasonic Energy India Co. Ltd - one of India's largest manufacturer & supplier of dry cell batteries and lighting products. The 21 year old, ace-...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Datawind.jpg?itok=mVI-IVVL
DataWind launches ‘VidyaTab-Punjabi’ in India

MUMBAI: DataWind, Inc. has yet again come up with a new innovative product – VidyaTab-Punjabi. The leader in delivering Internet access to emerging markets, Datawind, has partnered with Vismaad Inc., the leading developer of educational and animated Punjabi content to launch the first ever Punjabi...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Shilpa-shetty.jpg?itok=pLSL2NoF
Shilpa Shetty is Yakult Danone brand ambassador

MUMBAI: Yakult Danone India Pvt. Ltd., a 50:50 joint venture between Yakult Honsha, Japan and Groupe Danone, France, both global leaders in probiotics announced Bollywood celebrity Shilpa Shetty Kundra as their new Brand Ambassador. This comes in wake of the company’s concerted plans to spread the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/MUNCH.jpg?itok=EP-hUylk
Nestlé Munch partners Baahubali 2, with five packs & campaign

Nestlé Munch, one of Nestlé India’s most popular brands in the chocolate and confectionery category, has associated with India’s mega movie franchise Baahubali for the release of Baahubali 2, The Conclusion. As the film buffs gear up for the year’s most anticipated movie, the partnership will be...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Vishal-Sikka.jpg?itok=9Usv28-y
Infosys recognised for 'Renew and New' strategy by IDC MarketScape

MUMBAI: Infosys has been positioned as a major player in the 'IDC MarketScape: Service Providers for EMEA Utilities 2017 Vendor Assessment'. The company has been recognised for its ‘Renew and New’ strategy of transforming core IT services and leveraging emerging technologies like AI and analytics...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Bahubali_0.jpg?itok=eENyX2Is
Make-A-Wish & fueladream.com team up with 'Bahubali' to help kids

MUMBAI: Fueladream – a crowdfunding platform in Bangalore which came up with the concept for a new initiative – an initiative to get people of India to show their compassion for a good cause. Fueladream has teamed up with Bahubali –The Conclusion.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Adidas-superheroes_0.jpg?itok=taxB-hHw
Adidas creates shortest hashtag #III, Sharma, Rahul & Pant superheroes

MUMBAI: Adidas is all set to blow away cricket fans with the launch of its latest digital campaign titled #III, cricket’s shortest hashtag - #III, aiming to make the hashtag synonymous with cricket. Interestingly, the three “I’s” in the “#III” not only look like the three stumps of cricket but also...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories