NEW DELHI: Omron has associated with Bhaag Milkha Bhaag as the technology partner and promote the partnership via TV commercials, social media platforms and online portals.

Farhan Akhtar as the brand ambassador of Omron has been endorsing the brand for the last two years and the association with his movie is an effort to broaden the ways to accentuate brand awareness by further utilising the rapport shared by him with the Indian audience at large.

The movie, based on the life of the legendary athlete Milkha Singh, talks about challenging spirit, perseverance and inspiration which has a huge connect with Omron‘s legacy, philosophy and vision.

Just as Milkha inspired the future generations by becoming the first athlete to represent India in Olympics with grit and conviction, Omron also has been introducing many first of its kind technology- based solutions touching and inspiring millions of lives in healthcare and industrial automation domains.