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Omron India's BMB social media campaign brings in huge fan base

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NEW DELHI: Omron which deals in automation, home healthcare and sensing and control technology has successfully concluded its social media campaign focusing on the company‘s association with the blockbuster Bhaag Milkha Bhaag as the Technology Partner.

The campaign, carried out on Facebook and Twitter, witnessed huge amount of participation and a significant enhancement in engagement level contributing towards the brand awareness and recognition in India. It was a key highlight of the association which was also promoted via TVCs, hoardings and online advertisements.

The Facebook campaign motivated people to participate in the "Inspiring tomorrow" contest by sharing inspirational stories of their lives on the Omron page.

In sync with the movie‘s theme of courage and conviction, the contest was rolled-out few days before the movie release. Before it went live, Omron ran a teaser with captivating messages to draw attention and create excitement around the contest.

This was followed by inviting the participants to share their real life stories which were then made visible for votes/likes. On the Basis of the number of votes, participants found their positions in the leaderboard and the first three winners were rewarded with exciting Omron hampers.

The contest resulted in addition of 30,665 fans increasing traction from 114,868 to 145,533 in a span of two weeks. The ‘no. of people talking about‘ went up from 400 to 17,338 during the same period.

Omron India debuted on Twitter during the same campaign and promoted the Inspiring Tomorrow contest by inviting fans on its Facebook page to tweet their inspirational stories using#MyInspiration. Three winners were selected on the basis of the maximum tweets. The campaign reached out to 4805 audience and gained 30 new followers in just three hours. @OmronIndiaTwitter handle, which is 22 days old now, has 60 followers and 88 tweets.

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