Omega, PGA of America sign 5-year sponsorship agreement

MUMBAI: Omega, the Swiss maker of prestige watches, and The PGA of America have announced a strategic marketing and sponsorship agreement that will carry through 2016.

The five-year agreement, which provides for multiple “Official Timekeeper” designation, marks a major breakthrough for Omega in the sport of golf in the US.

The deal also enhances the brand’s rich history in sports timekeeping and aligns Omega with the world’s largest sports organisation consisting of 27,000 men and women PGA Professionals who are recognised for their expertise in teaching the game, promoting the game, and managing golf facilities.

The new partnership will be launched at the 2011 PGA Championship that takes place from 8-14 August at Atlanta Athletic Club in Johns Creek, Ga, and will extend through The PGA of America’s Centennial in 2016.

Omega president Stephen Urquhart said, "With our tournaments in Europe and Asia, Omega has long supported the growth of golf as a global game and we are looking forward to being involved in the great events organised by The PGA of America. This partnership also gives us a fantastic platform to develop the brand in the important American market."

With The PGA of America conducting two of golf’s premier events enjoyed by global audiences – the PGA Championship and the Ryder Cup -- Omega is committed to elevating its mutual brand presence in a global marketplace while expanding its public awareness. That commitment includes advertising on golf telecasts of PGA championship events, marketing support for the PGA’s player development efforts and extending benefits to PGA members and their facilities.

PGA of America CEO Joe Steranka said, "The PGA thanks OMEGA for its excitement in promoting the game and our brand, as well as OMEGA’s recognition of the important role PGA Professionals play in the growth of the sport. We are delighted that OMEGA will become the Official Timekeeper, delivering quality service and technical support at our premier spectator and member championships."

Through the multi-faceted partnership agreement, Omega will commit support to a member-benefit Omega timepiece programme and a facility clock programme, both exclusive to PGA Professionals.

Further, Omega has committed support to the PGA Professional National Championship, as one of three Presenting Sponsors and support of the Championship telecast on Golf Channel. Omega will also commit to having corporate hospitality at all PGA major championships, and Omega clocks will be positioned at PGA Golf Properties -- PGA Golf Club, the PGA Center for Golf Learning & Performance, PGA Country Club, and Valhalla Golf Club.

Omega adds that it has long supported the sport of golf internationally, serving as title sponsor of the Omega European Masters, the Omega Mission Hills World Cup of Golf and the Omega Dubai Desert Classic.

Omega’s roster of brand ambassadors includes a number of current golf stars and one of the game’s all-time greats, Greg Norman.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories