MUMBAI: Daily deals website Snapdeal.com has appointed OMD as its media AoR.

OMD managing director Jasmin Sohrabji confirmed the development to Indiantelevision.com.

The account is estimated to be around Rs 250 million.

The creative account of Snapdeal lies with DraftFCB Ulka.

Snapdeal.com is using multiple television panels at electronic stores for mass visibility. The e-commerce company has recently launched an on-ground campaign that was conceptualised by Aurora Communications.