MAM

OMD gets bullish on digital

MUMBAI: OMD India kicked off 2010 with quite a few big clients in its pocket. It started the year with the Sony Network win and then followed it up with the Unilever Digital business. More recently it won Ferrero and Reliance. And now as the three-year-old agency looks to expand its portfolio across varied categories, it also plans to get further bullish on its digital offerings. 
 
Says OMD MD Jasmin Sohrabji, "Our most successful offer outside traditional is Digital. In addition to existing full service clients, we added Digital only clients across our offices (Unilever, ICICI, HCL, etc). Additionally, we set up Analytics, which has now started gaining momentum. We have two new offerings starting up later this year."


According to Sohrabji, digital and radio have the potential to scale up on their currently smaller bases while TV itself will offer newer platforms of addressability and technology through DTH. "Radio has never really seen its potential in this market while digital has already made small dents in traditional media budgets! TV continues to hold out in its traditional avatar?and keeps re-inventing its offer - through content, scale and technology/addressability," she opines. 
 
Launched in early 2007 in India, 2009 was the driver year for OMD in the country as it managed to grab quite a handful of clients roughing out the recessionary climate. 
 
It established itself as a strong agency at a national level with a number of wins such as HP, Henkel, VISA, Danone and Nissan, set up two new offices - Delhi, Chennai and launched its Analytics and Digital offering. 

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