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O&M launches Social@Ogilvy

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MUMBAI: Global advertising agency Ogilvy & Mather announced the launch of Social@Ogilvy ,a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business.

From being a specialty offering within Ogilvy Public Relations, the service has been expanded across all marketing disciplines into a global network of social media experts from the complete Ogilvy family.

Social@Ogilvy connects marketing, communications, CRM, sales enablement, shopper marketing experts among other things to deliver seven big social solutions. In addition to social media marketing and communications ,it will also provide socialCRM, social care, social business solutions, listening and analytics, and Ogilvy’s measurement model Conversation Impact.

In the Asia Pacific region Social@Ogilvy extends to 23 cities in 15 territories.

Social@Ogilvy has over 550 dedicated social media experts around the world and 4,000 digital experts delivering global and local solutions. Headquartered in New York, the team is led by global managing director John Bell, chief operating officer Tom DeLuca and Director of Social@Ogilvy in Asia-Pacific Thomas Crampton.

Bell said, “Now, no matter which door clients walk through at Ogilvy they will connect with the Social@Ogilvy team to deliver agile and measurable solutions. That’s access to social experts deep in every marketing and communications discipline. The real power of social media for business in 2012 and beyond lies in fully integrated solutions not stand-alone social programs.”

Ogilvy & Mather Asia Pacific chief executive officer Paul Heath said, “The demand for world-class digital and social media solutions across Asia Pacific is growing rapidly. Social media has been the fastest growing discipline over the last two years. Social@Ogilvy brings our social media specialists from all disciplines into an integrated team that supports clients at every stage of the game.”

Thomas Crampton commented, “Our social media offering is the clear market leader with Ogilvy winning more awards in social media than any other agency in Asia. The launch of Social@Ogilvy enables our global network of social media strategists to bring best-in-class social media expertise to all clients across Ogilvy Group.”

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