MUMBAI: Ogilvy & Mathers has created a new campaign for Fiat Group India’s flagship brand Linea.

The campaign showcases the unique features of the car and the unmatched engine technology, mentioning that it is a fully loaded car which one looks for in C+ segment car.

Ogilvy & Mather group creative director Manoj Sheety said: “Most of the features being spoken about these days have already been around, for a while, in the Linea. But of course, we didn‘t want to say it like that, lest we sounded pompous. So came the elegant idea of introducing an antagonist who represented competition and his eventual discomfiture. So our point was made in a sophisticated manner using a prevalent Indian insight.”

The campaign highlights that the Linea is packed with enviable features, including rain-sensing wipers, automatic lights, best in class ground clearance, Blue & Me with voice commands, dual stage front airbags, advanced multi-jet and T-jet engines.

Fiat Chrysler India Operations president and managing director Nagesh Basavanhalli said: “Fiat has been a pioneer in engineering excellence and it is supported by superlative Italian style. The new Linea TVC leaves the viewer in awe of the segment redefining features and technologically superior engine of the new Linea. The depiction is made in a subtle manner that leaves the new Linea in a class of its own.”