O&M’s 'Train' on track for Film Craft Lions

MUMBAI: India has got its first nomination in the Film Craft Lions category that was introduced last year.

Ogilvy & Mather has become the first Indian agency to enter the Film Craft Lions shortlist. This category was introduced in 2010 to honour craft of the filmmaking process – the direction, copywriting or editing, or the skilful use of music or sound design.

The agency’s film titled -- Rail Gaadi (Train) – was created for promoting Indian Railways and was unveiled during the opening of the 2010 Commonwealth Games in Delhi.

The 60-second spot has been nominated under the ‘Best Use of Music’ sub-category, at the 58th Cannes Lions International Festival of Creativity.

The music in the ad have been mixed with a song from a 1968-movie called Aashirwad. This song -- ‘Rail Gaadi Chhuk Chhuk’ -- was sung by Indian actor, Ashok Kumar.

This ad film was recorded at Mumbai-based studio, Blue Frog, while the sound design/arrangement was done by Ishan Naik.

None of the Indian entries, however, has managed to find a place in the Titanium and Integrated Lions shortlist.

The Film Craft jury is presided over by Velocity Films director Keith Rose and Corcoise Films Ad Film Maker Prasoon Pandey is also a part of the jury.

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