MUMBAI: Virgin Media which claims to be the first provider of all four broadband, TV, mobile phone and home phone services in the UK has unveiled its new ad campaign featuring Olympic 5,000m and 10,000m champion Mo Farah.

The print campaign showcases Mo‘s emotional moments as he realises Virgin Media customers get brilliant extras at no extra cost, including amazing HD channels, service and repairs and a doubling broadband speed boost for millions of UK homes. The ads sign off with the tagline "Can‘t say Farah than that."

The multi-million pound campaign runs across outdoor, press, digital and mobile from Monday (1st October).

Virgin Media executive director of brand and marketing communications Jeff Dodds said, "What better way to remind our customers of how Virgin Media goes the extra mile to deliver brilliant services than with national hero, Mo Farah. Mo‘s brought us some golden moments throughout 2012 and with amazing digital services, including HD TV at no extra cost and the UK‘s fastest widely available broadband, Virgin Media is the perfect place to enjoy them all."

Mo is the latest Virgin Media brand ambassador, following in the famous footsteps of Stephen Fry, David Tennant, Samuel L Jackson, Uma Thurman and Usain Bolt.

The Mo Farah campaign was created by BBH, with all media planning and buying handled by Fifty6.