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OLX.in unveils new campaign created by Saatchi & Saatchi

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MUMBAI: Online classifieds site Olx.in has rolled out a new television campaign with a focus on its Real Estate vertical.

Conceptualised by Saatchi & Saatchi, this creative lays emphasis on the significant usage of the Real Estate category on OLX.in for getting a house or rented apartment.

It showcases the underlying value proposition - "A perfect match is available on OLX, be it a buyer looking for a dream home or a seller wanting maximum return and response from a particular type of buyer only". It is implied through the tagline "Wahi Milega Jo Mann Mein Hai, Sirf OLX.in Pe".

Saatchi & Saatchi CCO Ramanuj Shastry said, "I love the insight that "You’ll find the perfect match on OLX" In today?s world, sales promises are looked at with skepticism. What you see is what you don?t get. Real estate is probably the most glaring example of that. And it?s quite a delight to find exactly what you?ve been promised. The ad dramatises this singular advantage of OLX in a humorous and entertaining manner"

OLX India CEO AmarjitBatra stated, "Individuals are now using the internet to rent, sell or purchase property directly without involving middlemen. Taking this insight, we aim at creating awareness for OLX.in as the most significant marketplace for Real Estate oriented transactions. This ad convincingly urges users to try out Real Estate category on OLX.in to which ensures the most desired requirements of Real Estate dealings be it finding a dream home, a desired lodger or a perfect landlord."

Taking cue from this insight, the ad features a couple that enters a house with their kid. The man opens the gate and exclaims "Wahi Gate!" After taking a few steps within the house, the boy notices a swing in the garden area and utters "Wahi Jhoola!" This is followed by the appearance of an old Bengali couple standing at the railing of the balcony. Seeing the younger couple with their kid entering their home, they are ecstatic, "Wahi ek bachhe wala couple". The younger couple thereafter notice striking similarities to what they have always desired in their home and what they see in this house. Upon introducing himself to the old couple by mentioning "Myself Arindam Chatterjee", the old man seems delighted and expresses pleasure to his wife on getting a "Bengali" couple they were seeking as tenants. However, the man is still apprehensive and he asks the old man "Magar Kiraya?", and the old man happily reverts, "Wahi Pachhis Hazaar" which is mutually agreeable to both the families. The ad concludes with a male voiceover saying "Wahi milega jo mann mein hai sirf OLX.in par".

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