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OLX.in says 'Every Mother Counts' to mark Mothers' Day

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NEW DELHI: As Mothers? Day approaches, online trading site OLX.in has initiated a social campaign called "Every Mother Counts" across the key markets of Delhi, Mumbai, Bengaluru and Kolkata.

Designed by Value 360 Communications the campaign aims to bring smiles on the faces of thousands of impoverished mothers in India.

In a bid to be seen as a socially responsible business outfit, OLX.in wants to encourage its users to donate goods enabling underprivileged kids of India to celebrate Mother?s Day with their mothers.

The campaign has been integrated using marketing communication tools like radio, live media, print, social media and public relations to create awareness on the inception of the social campaign. OLX.in has also partnered with coffee shop chain Cafe Coffee Day and Future Group?s retail chain Big Bazaar to set in motion the gift collection process.

A separate URL called "Every Mother Counts" has been created to activate the campaign online. People can either register themselves on the page to donate products or express interest to donate by sending a simple text on the number which is specific for the city.

Apart from this, people can insert donation leaflets in drop boxes which are placed across CCD and Big Bazaar outlets in the four cities. OLX representatives would be collecting these gifts from the patrons preferred location/ home in order to make this process more simple for the people. Once the gifts are collected, the final culmination of the activity i.e. the distribution of the gifts to the mothers will be conducted from 6 May to 12 May.

OLX CEO Amarjit Batra said, "Being a leader in the online classifieds space, OLX.in acts as an influencer and provokes every individual to share a human aspect. We want every kid to believe that his / her mom is a ?super mom? and let mothers experience the joy of being a mom by gifting them products which they would cherish forever. We further plan to come up with some more unique initiatives to strengthen the mother - kid relation in the lower strata of society."

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