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OLX partners with Lowe Lintas to expand its brand presence in India

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MUMBAI: OLX.in, India‘s largest local online classifieds site has chosen Lowe Lintas as its creative partner to further build up on its brand communication and strengthen its position as the No.1 online classifieds site in India.

Being a multi-agency pitch, Lowe Lintas won the OLX account amidst fierce competition from other top agencies of the country. In a nation where people have a tendency to hoard and aggregate goods, the agency will play a pivotal role in extending OLX‘s communication of being the largest C2C marketplace in India and an ideal platform for buying and selling of such aggregated goods lying around in households.

OLX is a platform that enables buyers to sell anything ranging from vehicles, household furniture, mobile phones electronics and real estate; Lowe Lintas has now been given the mandate to create engaging communications that caters to the further development of such categories while strengthening the message that people can now sell their pre-owned stuff easily on OLX.

OLX India CEO Amarjit Singh Batra said, "The initial TV ads and messaging of ‘Sab Kuch Bikta Hai‘ and ‘OLX pe bech de‘ has witnessed positive mass appeal resulting in immense brand recall and a clear user preference for the brand. Building up from here, we want to take this notion a step further to fortify OLX‘s brand equity and humanise the brand. We were overwhelmed to see the interest and response from the top most agencies in the country and we are thankful to all of them who participated in the pitch process and showed an eagerness to work with us. Having weighed all the proposals and looking at the best fit, we chose Lowe Lintas for their ‘Populist‘ creativity, their focus on business results and their understanding of our brand. We are confident that Lowe Lintas will be able to help us fulfil our objectives."

Lowe Lintas national creative director Amer Jaleel commented on the win, "OLX is an extremely dynamic and exciting brand. The most interesting thing about OLX is that it‘s a completely new category with challenges of changing human behaviour. There will be opportunities to crack new insights, and therefore the brand would allow us to introduce absolutely fresh communication."

"We are exceptionally excited to partner with OLX.in. OLX is at the forefront of a genuine consumer revolution in the Indian online space by creating a new selling culture that sees value in almost everything. OLX was seeking creative excellence based on strong strategic thinking and I think we as Lowe Lintas delivered to that. We look forward to partnering them in creating bigger, better and bolder creative work based on a distinctive brand promise," added Lowe Lintas president Naveen Gaur.

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