MUMBAI: Olive e-Business has bagged the digital account of healthcare brand Max Healthcare.

The pitch that took place recently also involved agencies such as Web Chutney and eDynamic.

Olive will be the digital and technology partner for Max Healthcare responsible for its complete web revamp. The account was earlier handled by a Bangalore based agency pepper square.

Olive will now handle Max Healthcare‘s digital strategy which includes launch of Internet properties, social media initiatives, search marketing initiatives, digital advertising campaigns, mobile applications, and other web technology initiatives.

Max Healthcare marketing and product planning AGM Arpita Mukherjee said, “Olive was the obvious and best choice as when it came to understanding our domain needs, they were bang on target. We look forward to a fruitful association with them.”

Olive e-Business head - strategy and creative Siddhant Johri added, “The ease with which we make the switch beyond domain limitations helped us win this key account.