Ohana Media announces launch for Indian advertisers

MUMBAI: Ohana Media, a provider of audience marketing solutions for emerging markets, announced the launch of Ohana Social Benchmark and Ohana Social Analytics solutions for the Indian market.

The Ohana Social Benchmark provides benchmarking for top Indian e-commerce companies to help compare both quality and quantity of their social marketing efforts. The Ohana Social Analytics solution allows social media marketers and community managers to measure return on social marketing investments, save time and demonstrate success to the management without spending enormous amount of time.

Ohana-Media COO Shameek Chakravarty said, “We are providing a windshield to marketers rather than just a rear view mirror. We work with a lot of customers in audience management, behavioral targeting and specialised advertisement campaigns. We find that clients face difficulty in understanding what content and actions work; what to measure on social media; how they compare against their competition and how to save time and effort in aggregating and reporting on an ongoing basis”.

ReadyPulse president Srinivas Penumaka said, “We are excited to partner with Ohana Media to bring our innovative Social Benchmark and Social Analytics solutions to the Indian market. At ReadyPulse, we believe that brand advocacy and audience quality can make or break the social marketing success of any business. We see even awesome marketers have focus on community size and audience acquisition through advertisements and marketers are realizing that such focus is not sustainable unless they figure out how to convert passive audience to loyal followers.”

The Ohana Social Benchmark provides comparisons of Indian e-commerce companies on both Facebook and Twitter. It calculates Brand Audience Value of each brand in the Social Benchmark, which reflects the contribution, consistency and community presence specific to the brand. By comparing with different brands on Brand Audience Value and associated measures of engagement, the community effectiveness can be determined and marketers can figure out if their social marketing efforts are resulting in sustainable results.

The Ohana Real-time Social Analytics solution provides real-time view on what’s happening in a brand’s ecosystem and its competitors’ ecosystem. It provides integrated scoring for audience, content and activity and help compare against competition in real-time.

Latest Reads
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories