MUMBAI: Ohana Media, a provider of audience marketing solutions for emerging markets, announced the launch of Ohana Social Benchmark and Ohana Social Analytics solutions for the Indian market.

The Ohana Social Benchmark provides benchmarking for top Indian e-commerce companies to help compare both quality and quantity of their social marketing efforts. The Ohana Social Analytics solution allows social media marketers and community managers to measure return on social marketing investments, save time and demonstrate success to the management without spending enormous amount of time.

Ohana-Media COO Shameek Chakravarty said, “We are providing a windshield to marketers rather than just a rear view mirror. We work with a lot of customers in audience management, behavioral targeting and specialised advertisement campaigns. We find that clients face difficulty in understanding what content and actions work; what to measure on social media; how they compare against their competition and how to save time and effort in aggregating and reporting on an ongoing basis”.

ReadyPulse president Srinivas Penumaka said, “We are excited to partner with Ohana Media to bring our innovative Social Benchmark and Social Analytics solutions to the Indian market. At ReadyPulse, we believe that brand advocacy and audience quality can make or break the social marketing success of any business. We see even awesome marketers have focus on community size and audience acquisition through advertisements and marketers are realizing that such focus is not sustainable unless they figure out how to convert passive audience to loyal followers.”

The Ohana Social Benchmark provides comparisons of Indian e-commerce companies on both Facebook and Twitter. It calculates Brand Audience Value of each brand in the Social Benchmark, which reflects the contribution, consistency and community presence specific to the brand. By comparing with different brands on Brand Audience Value and associated measures of engagement, the community effectiveness can be determined and marketers can figure out if their social marketing efforts are resulting in sustainable results.

The Ohana Real-time Social Analytics solution provides real-time view on what’s happening in a brand’s ecosystem and its competitors’ ecosystem. It provides integrated scoring for audience, content and activity and help compare against competition in real-time.