MUMBAI: Ogilvy & Mather India has been added by daily newspaper brand, The Hindu, to its creative roster.

The Hindu is now focusing to position itself as the best choice amongst media buying/planning and marketing professionals. Lowe Lintas is the other agency on the roster.

Ogilvy Chennai president N Ramamoorth has confirmed the news to Indiantelevision.com.

Besides this, the agency’s mandate also includes handling the brands Business Line (business and finance daily), Frontline (magazine) and Sportstar (weekly), and various sub-brands under these titles.

The account will be overlooked by both teams at Ogilvy Chennai, and Ogilvy Bengaluru.

The Hindu doesn’t have any media agency to work with.