VARCA: If the advertising industry is Formula 1, Ogilvy & Mather is Michael Schumacher. At least that is how it looked at the end of the race for the Creative Abby awards this year.

The WPP-owned agency stole the show, winning a total of 31 awards comprising one Grand Prix, five gold, eight silver and 17 bronze metals.

O&M ruled the Integrated category as it pocketed the Grand Prix for its work done for Cadbury Dairy Milk. O&M‘s gold winning campaigns included ‘An Eye for India‘ (Design category), ‘Dum Pukht‘ (Direct category) and Vodafone Blackberry Boys for Vodafone (Film category).

Leo Burnett followed with three gold, eight silver and nine bronze metals.

The Radio category turned out to be Leo Burnett‘s territory. The agency collected a total of nine awards from this category, including three gold for clients Saathi, Bajaj Exhaust Fans and HP Racer 4.

A total of six agencies grabbed two gold medals each, but Mudra Communications is ahead in terms of the total number of trophies
garnered. Mudra won a staggering 37 titles, which is more than any other agency.

Mudra won its two gold trophies for the campaign created for Electrolux Machine as it dominated the Print and Printcraft categories. The agency also won 13 silver and 22 bronze metals.

This year a total of 46 agencies made it to the winner‘s list.

McCann Worldgroup took home a total of 16 awards - two gold, three silver and 11 bronze, while Creativeland Asia bagged nine - two gold, four silver and three bronze trophies.

The other names are Chrome Pictures with two gold and one silver and a bronze; Footcandles Film with two gold, three silver and one bronze trophy; and Flagship Advertising with two gold and one silver.

Bates 141 walked away with one gold, two silver and six bronze titles. Bang Bang Films took home one gold and two silver metals, completing the top ten list.