MUMBAI: Ogilvy Mumbai has been announced as the Most Effective Agency Office Globally, in the 2012 Effie Effectiveness Index.

O&M Mumbai is the only Indian agency office to rank in the top five agencies, globally. Effie Worldwide and Warc, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes, France.

Ogilvy South Asia executive chairman and creative director Piyush Pandey said, "It is a very proud moment not just for Ogilvy Mumbai, but for the Indian Advertising industry. The Effie Effectiveness Index ranking provides us with tremendous motivation."

Ogilvy & Mather Mumbai president Hephzibah Pathak said, "This is brilliant news. A wonderful reward for the champions in Mumbai office and our great client partners. And another testimony to the twin peaks of creativity and effectiveness."

This is for the second year in a row, that WPP Group is the Most Effective Advertising holding company and Ogilvy & Mather is the Most Effective Advertising Agency Network. Ogilvy Mumbai was also declared the Most Effective Individual Agency office in Asia Pacific in the 2011 Effie Effectiveness Index and ranked No 2 Worldwide in 2011.

Ogilvy Mumbai head of planning Kawal Shoor said, "This recognition makes us even more proud of the stuff we do. We‘ve always believed that to be truly effective you need to have an outstandingly creative and insightful piece of communication. This is a vindication of the relentlessness of our people, the confidence of our clients, and the sheer width and variety of the office‘s skill sets."

The Index was launched in June last year and is led by Effie Worldwide.