MUMBAI: The Advertising Club (TAC) India hosted the 18th edition of the coveted EFFIE awards 2018 in Mumbai last night. The event saw category game-changers and innovators for the year being celebrated for their ground breaking media and brand strategies.
The coveted Grand EFFIE was won by Ogilvy & Mather Group while client of the year was awarded to One97 Communication and McCann Worldgroup India became agency of the year.
President of TAC and chairperson EFFIEs Vikram Sakhuja says, “With the bar raised higher year on year, winning an EFFIE has become more competitive and rewarding. This year we are seeing a new Client of the Year and a new Agency of the Year. My congratulations to them and all the 93 winners.”
Speaking about the ethos of the awards he further adds, “The four pillars of effectiveness are strategy, idea, execution and results. To win an EFFIE we are finding that effectiveness in advertising is getting increasingly medium agnostic. Accordingly ideas are being brought to scale in a remarkable number of ways. The one area I would like to further challenge us all is in the description of results.”
EFFIEs co-chairperson Mitrajit Bhattacharya mentions, “The EFFIEs 2018 once again witnessed patronage from industry veterans and category leaders, establishing its eminence as a coveted industry award that recognises great ideas and superior execution. EFFIEs 2018 saw the entire fraternity come together to laud and celebrate successful campaign stories that are ahead of the curve on innovation and engagement.”
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