MUMBAI: Ogilvy India has retained the Lenovo India account as its creative agency on record.

This is the first time Lenovo called for a pitch, since its launch in 2005. Ogilvy launched the brand in India and has been handling the account since then. The other agency that participated in the pitch process was Saatchi & Saatchi India.

This is one of the most critical accounts for Ogilvy India, a senior official said.

The outcome was a combined effort between the Ogilvy‘s Mumbai office and its global hub in Bangalore, which already handles global assignments for Lenovo. The account will be jointly handled by both the branches.

According to the agency, "This is demonstrative of Ogilvy‘s ability to build powerful communication campaigns that connect strongly with the youth, which is the primary focus for Lenovo India."

Ogilvy South Asia executive chairman and creative director Piyush Pandey said: "I have been very proud of the work we have done in the past for Lenovo India. I see this placement of faith in Brand Ogilvy as the way forward for creating even better work. I applaud the teamwork of our colleagues across offices. Lenovo is a great client that deserves great work; we will spare no efforts in making that happen."

Lenovo India director - marketing Shailendra Katyal said, "Lenovo aims to be the No.1 personal technology brand with a strong youth connect. We therefore want to work with partners who are best in class and share our hunger for growth. We chose Ogilvy as our brand custodians as we believe that with its strong creative track record they can deliver the breakthrough work needed for supplementing our brand‘s growth."

"India is one of the biggest key focus markets for Lenovo globally. We are delighted to be a part of the Lenovo India success story. Lenovo India has great ambitions, we are very excited to be appointed," said Ogilvy India Bangalore Hub president Poran Malani.