Ogilvy India is Agency of the Year: Effies

MUMBAI: Ogilvy seems to be having a dream 2009, a year that was tough for advertising agencies as they battled against a slump in spends amid a global slowdown.

Ranked as the number one advertising agency by the Brand Equity Ad Agency Reckoner (BEAR) review for the year, Ogilvy has now been crowned as the Agency of the Year at the Effies 2009.
The agency pocketed a total of 120 points, picking up three gold, five silver and five bronze metals.

Sprite’s ‘Seedhi Baat, No Bakwaas‘ campaign won one gold while the Vodafone Zoozoos fetched two more gold Effies for the agency.
The five bronze metals were for Pond‘s (The Cinderella Effect: The Journey from Mass to Class), Sakshi (Move to Tomorrow), Vodafone (Chhota Credit), Vodafone (Happy to Help) and Tata Sky+ (Tata Sky+ Launch).

JWT India took the second spot with 50 points, bagging one gold, two silver and one bronze metals. The agency also won the Grand Effie for its ‘Teach India‘ campaign for The Times of India, which added 10 points to its total tally.

With 45 points in its kitty, Lowe Lintas stood at the third spot while Mudra Group made it to the fourth position, pocketing 35 points.
Lowe Lintas won one gold metal and two metals each of silver and bronze while the Mudra Group won three silvers and one bronze this year.

The other agencies making it to the Effies winning list this year were Rediffusion, Arc Worldwide/Leo Burnett, Bates 141 and McCann Erickson India.

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