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Ogilvy Healthcare hires Pete Smith as APAC regional innovations and creative director

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MUMBAI: WPP’s Ogilvy has appointed Pete Smith to the post of regional innovations and creative director in Asia Pacific for its specialised healthcare division. It offers services across Asia with hubs in India, China, Korea, Japan, Hong Kong, Singapore and Australia. Smith will relocate to Shanghai from Sydney this month to lead the creative offering of Ogilvy’s healthcare division across the region.

Smith‘s previous stint was with the BBDO network in Australia, where he was creative director. As creative lead within that network, he created many successful healthcare campaigns both locally and globally. Most recently he was driving the launch and ongoing growth of Astra Zeneca’s brand portfolio in Australia.

Smith will join the core regional team of Ogilvy’s health discipline that includes Asia Pacific regional director Rohit Sahgal and regional director insights and strategy Sebastien Boisseau to create a unique specialist agency model that will seamlessly service the needs of global/regional/local clients, across Rx-OTC-Nutrition & Wellness.

“Pete has been a leading advocate for digital, new technology, experiential and social marketing in a health context, but has always followed the simple principle that every great campaign needs a great idea brilliantly executed. He has embraced and driven serious innovation of new media platforms into the healthcare sphere – in particular the ‘digitalisation’ of healthcare creativity. I couldn’t have asked for a more inspiring and groundbreaking creative leader to work with,” said Sahgal.

Smith said, “The Asia Pacific region is where the most exciting work in the world is being done and the most exciting work in the region is being done by Ogilvy, a leader in the field. I genuinely feel privileged to be part of this team and excited by the prospects of working with this team. Ogilvy has always been the place where advertising people want to work, and nothing much has changed. Under my guardianship, I have strong ambitions to take that spirit further and faster” said Pete Smith on his being a part of the Ogilvy AP network.

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