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Ogilvy gets back Incredible India

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MUMBAI: Ogilvy Delhi won the Ministry of Tourism account for the India Incredible campaign following a multi-agency pitch from among agencies across India. Earlier, the account resided with Span Communications since 2007.

Ogilvy‘s mandate over the next three years is to provide a strategy and creative vision to take Incredible India to the next level in both, the domestic and international markets.

Ogilvy South Asia executive chairman & creative director Piyush Pandey said, "I am absolutely delighted that the Incredible India campaign that we had launched in 2003 is now back with us. We look forward to doing some incredible work for India Tourism."

Ogilvy & Mather group president - north & east management Sanjay Thapar said, "Building a Brand for the country is probably one of the highest honours that any agency can be given and I am so happy that we have received this opportunity once again for India. We launched Incredible India when the journey first began and will now partner the Ministry of Tourism to take it to greater heights again."

Ogilvy India has created campaigns for MP Tourism, MTDC (Maharashtra Tourism Development Corporation) and Gujarat Tourism among others. Ogilvy Delhi is currently handling J&K Tourism and has been empanelled with HP and Rajasthan Tourism in the past.

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