MAM

Ogilvy creates ad campaign for Spice Mobile

MUMBAI: Spice Mobile is set to roll out a new ad campaign that has been created ad conceptualised by Ogilvy.

The objective of the campaign is to tell the youth of India that Spice Mobile is a ‘cutting-edge’ mobile Internet company and it has just launched a Spice Flo Series of mobile phones, Flo ME and Flo TV.

Spice Flo Series delivers music experience with ‘surround sound’ and Internet experience with ‘Smart Touch technology’. Also Flo TV comes with the added innovative feature of Live TV

The company will roll out TVCs, radio, print and POS.

The ad film is a pop music video feel with a track that talks about Spice Flo Series music and Internet abilities. The creative idea is to tell the story of the mobile series in a form that the youth find most entertaining – a ‘cool and catchy’ music track.

Ogilvy group creative head Pradyumna Chauhan said, "Youngsters love song and dance and they also dig technology. So this ad pretty much takes off from there. Which is why we have attempted a pop video feel while interspersing the cool internet functions of the mobile in a track itself."

Ogilvy group creative head Mahesh Gharat added, "The Spice Flo series is a cool package in entirety. Starting from the name to its surround sound to amazing internet functions, it‘s a cool must buy for today‘s youth. We just presented those facts in a way most appealing to the target."

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