MAM

Ogilvy, Bates nominated in Promo; six entries from India shortlisted in Media

MUMBAI: Cannes International Advertising Festival has nominated one work each of Ogilvy India and Bates 141 in the Promo Lions category.


Incidentally, the number of Indian entries in this category has substantially increased from 47 last year to 103 this year. 
 
Ogilvy has been nominated for its Meltdown campaign for All India Council for Mass Education and Development that aimed at raising awareness on global warming. Meanwhile, Bates‘ nomination is for the Stolen Signature campaign for India Anti-Virus.


Bates 141 has earned a nomination in direct category too for the same piece of work while McCann‘s two public service campaigns have been nominated in the sub-categories, Dimensional Mailing and Ambient & Print Collateral.
 
Grey Worldwide is the other agency from India that has pocketed a nomination for its AIDS Mask campaign for Ojus Medical Institute in the Direct category.


This year, Indian entries in the Direct category has moved up to 105 from 69 last year.


In the Media Lions category, six entries from India have been shortlisted out of the total 98. These include one campaign each from Leo Burnett (Tide), Grey Worldwide India (Ojus Medical Institute) McCann Worldgroup(Republic of Chicken), Creativeland Asia (Parle Agro) and two works of MediaCom India (Gillette and Dell India). 
 
In the Radio category, six pieces of work have been shortlisted. These include two entries of Publicis, two entries of Leo Burnett, one entry of JWT India and one entry of Bates 141.
 

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