Ogilvy, Bates nominated in Promo; six entries from India shortlisted in Media

MUMBAI: Cannes International Advertising Festival has nominated one work each of Ogilvy India and Bates 141 in the Promo Lions category.

Incidentally, the number of Indian entries in this category has substantially increased from 47 last year to 103 this year. 
Ogilvy has been nominated for its Meltdown campaign for All India Council for Mass Education and Development that aimed at raising awareness on global warming. Meanwhile, Bates‘ nomination is for the Stolen Signature campaign for India Anti-Virus.

Bates 141 has earned a nomination in direct category too for the same piece of work while McCann‘s two public service campaigns have been nominated in the sub-categories, Dimensional Mailing and Ambient & Print Collateral.
Grey Worldwide is the other agency from India that has pocketed a nomination for its AIDS Mask campaign for Ojus Medical Institute in the Direct category.

This year, Indian entries in the Direct category has moved up to 105 from 69 last year.

In the Media Lions category, six entries from India have been shortlisted out of the total 98. These include one campaign each from Leo Burnett (Tide), Grey Worldwide India (Ojus Medical Institute) McCann Worldgroup(Republic of Chicken), Creativeland Asia (Parle Agro) and two works of MediaCom India (Gillette and Dell India). 
In the Radio category, six pieces of work have been shortlisted. These include two entries of Publicis, two entries of Leo Burnett, one entry of JWT India and one entry of Bates 141.

Latest Reads
Future East Film enters the digital segment with new company FED (Future East Digital)

Future East announced its digital counterpart FED (Future East Digital) a creative digital studio, producing branded content, shareable stories and viral moving image work for Instagram, YouTube and the Internet at large. Future East Film

MAM Marketing MAM
Helios Media appoints Raj Shrivastav as chief revenue officer

Helios Media which completes 7 years of operations,has stepped up activities on its food focussed vertical Brand Chef.

MAM Media and Advertising People
Isobar India launches new tool to predict the viral potential of content, real-time!

Isobar India, the digital agency from Dentsu Aegis Network, has announced the launch of ‘viewCent’

MAM Marketing MAM
New Epsilon study reveals that only 2% of consumers choose marketing updates via. SMS as their top preference

Epsilon, a global leader in creating connections between people and brands, today released the commissioned study ‘Marketing In India Is Personal, Not Just Business’ conducted by Forrester Consulting.

MAM Marketing MAM
DHFL Pramerica Life Insurance announces the opening of Application Process for the 9th Annual ‘Pramerica Spirit of Community Awards’

The search for school students who have made a positive difference to society through volunteer community service is now open.

MAM Marketing MAM
Myntra’s Email Campaign Performance Increases by 60% withSmartech’s Proprietary AI-Powered Marketing Suite

Myntra, one of the most recognisable brands in the country’s digital fashion space, continues to benefit greatly fromNetcore’sAI-powered growth marketing platform

MAM Marketing Brands
Abhishek Kapadia joins iGKnights Digital Media Works as COO

Ad network and value-added-services firm iGKnights Digital Media Works has brought on board Abhishek Kapadia as the chief operating officer.

MAM Media and Advertising People
Let’s come together and change ‘Jao Khelne’ to #ChaloKhelne

Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a unique campaign

MAM Marketing MAM
Dr. Oetker India appoints Publicis India as its creative agency

Dr. Oetker India, leading purveyor of western comfort food to India,has appointed Publicis India to handle its creative mandate and bolster its branding & communication efforts in India.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories