MUMBAI: Chennai based digital advertising agency O3M Directional Marketing has roped in Siva Prasad as director sales. Prasad comes in from Vikatan Group where he was vice president - ad sales.

Prasad will be responsible for driving the overall sales for the India operations and will report to O3M founder and CEO Renjith Rajan.

With more than 27 years in the industry, he has experience across business development, team building and operations. Prasad started his career in 1883 as a sales executive with OOH company Uni Ads where he worked for three years. He then joined Andhra Printer in the ad sales function and continued to work there for four years till 1990.

From there he moved to Taraka Prabhu Publishers where again he handled ad sales function for another three years till he left the company in 1993 to join Capital Market Publications as regional manager - south advertising and marketing. He worked at Capital Market for six years before joining Vikatan in 1999 where he served for 13 years till he quit recently to join O3M.