MUMBAI: The joint body formed by merging the National Readership Studies Council (NRSC) and Media Research User‘s Council (MRUC) to conduct an amalgamated readership survey will be called the Readership Survey Council of India (RSCI). 
 
RSCI will be composed of equal number of members from MRUC and NRSC and will release the joint survey in the later half of 2010. 
 
Earlier in August, the MRUC and National Readership Studies Council (NRSC) had passed the relevant resolutions at their respective Governing Council meetings to support the Indian Readership Survey (IRS) and the National Readership Survey (NRS) merger that could set the tone for a single currency in India.
 
MRUC has been set up by agencies, advertisers and media houses to determine and conduct research required for the assessment of various media for advertising. NRSC, on the other hand, has been constituted by INS, AAAI and ABC for the purpose of carrying out readership surveys in India.