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Novak Djokovic signs up with IMG

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MUMBAI: IMG Worldwide, the global sports, fashion and media company, has signed ATP World No. 1 player Novak Djokovic for exclusive worldwide management and representation.

Under the terms of the exclusive multi-year agreement, IMG will represent Djokovic in developing a brand building strategy through marketing, endorsements, appearances and licensing along with select global business initiatives.

Djokovic‘s addition will help IMG to offset the loss of Tennis legend Roger Federer, who had earlier this year refused to renew his contract with the agency.

In making the announcement, IMG chairman and CEO Mike Dolan said, "Novak Djokovic is a superbly talented tennis player, and world-class competitor who demonstrates a very strong character through his passion and commitment to his game. I believe he has the ability to translate those qualities into achieving great success working with global brands in the marketplace."

"I‘m very happy with how my career has been advancing these past few years. Working with IMG will continue to build off of that momentum. IMG‘s expansive global footprint will offer me a truly unique set of resources to explore business opportunities that simply do not exist anywhere else in the industry," added Novak Djokovic.

Djokovic has won five Grand Slam singles titles -- 2008, 2011 and 2012 Australian Open, the 2011 Wimbledon Championships, and the 2011 U.S. Open Champion.

In 2011 he became the sixth player in history to win three grand slam titles in a one year period. He is also the first male Serbian tennis player to win a major singles title and the youngest player in the open era to have reached the semifinals of all four Grand Slam events, separately and consecutively.

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