MUMBAI: AR Polymers, part of the MKU Group and involved in defence and outdoor combat gear, has awarded its entire communications responsibility to Noshe Oceanic.
 
The agency will be handling the company’s creative as well as media duties.
 
“We will rolls out a complete 360 degree initiative which will include print, above the line (ATL) and below the line (BTL) activities, out-of-home (OOH) and electronic medium,” says Noshe Oceanic VP Anupama Mehrotra.