Nokia ropes in Vuclip for Trendify brand campaign

MUMBAI: Vuclip, the world‘s largest independent mobile video company, has been selected by Nokia and Maxus India to promote the much touted Trendify brand campaign for Nokia Lumia 510 on Vuclip‘s mobile video portal and social networks.

As many as 65 per cent of Vuclip‘s 14 million Indian users share videos primarily through Facebook and Twitter, making it the ideal platform to integrate "TRENDIFY" and allow users to experience what "TRENDIFY" means in the language of Nokia Lumia 510.

As part of the product innovation involving a seamless integration with Vuclip, for the first time, the ‘Share‘ button has been changed on a video portal to reflect the brand campaign. The ‘Share‘ button for each video has temporarily been replaced with ‘TRENDIFY‘, encouraging users to now trend their videos directly on at the click of a button, which in turn can be shared on Facebook, Twitter and other social sharing sites.

Nokia India Marketing Director Viral Oza said, "Through the Trendify campaign we wanted to connect to the urban youth on a platform and space that is relevant to them. By leveraging Vuclip, world‘s leading mobile video platform, we wanted to bring the Indian youth even closer to the Trendify campaign. Creating trends requires a 360 degree approach, and with its exponential growth in India, leveraging entertainment snacking was a clear choice for us."

Maxus India Digital Head (South Asia) Unny Radhakrishnan said, "Nokia wanted us to craft a campaign which exemplifies trendifying in the DNA of each of its core elements. Leading the curve in mobile video sharing, Vuclip fitted well with our strategy in helping us connect the Nokia "Trendify" campaign with millions of users in a fun sharing way almost instantly."

Each month, Vuclip claims to deliver over 1.2 billion minutes of videos on as many as 5500 different mobile handsets globally. In India, Vuclip says it has over 14 million monthly active users out of the total 45 million users globally.

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