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Nokia partners Indiatimes for online store

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MUMBAI: Nokia India has joined hands with Indiatimes Shopping for the launch of Nokia‘s online store- NokiaShop. The new online shopping portal will deliver mobile devices directly from the manufacturer to the users.

NokiaShop will offer the entire portfolio of Nokia devices as well as accessories across price points to the consumers along with the convenience of online shopping. Users can buy handsets directly from the manufacturer without needing any dealer or reseller in between.

Nokia India director- marketing Viral Oza said, "Today, as online shopping gains momentum, we are the first mobile handset company to set up a branded online store. Through our association with Indiatimes Shopping, we are confident that we will be able to offer a superior online shopping experience to our consumer by giving them an opportunity to buy their favourite mobile device directly from Nokia."

Times Internet CEO Rishi Khiani said, "This partnership is a step further in our aim to bring more offline brands to the online space. With our brand strength, resources, knowledge and credibility in the e-commerce space, we are confident of providing Nokia the right platform to connect with its users."

TIL director technology and ecommerce head Gautam Sinha added, "We are pleased to partner with a top brand like Nokia and help them reach their online customers. We hope to witness strong synergistic growth capturing majority of online mobile handset market in the next few months. We have made significant investments in warehousing and last mile delivery to ensure a world class shopping experience for our customers."

Nokia Shop has been launched on Indiatimes sub-domain, to sell the entire range of Nokia devices - including smartphones, dual SIM phones, touch and type, qwerty, touch phones and value phones. The initiative will be driven by a core team with dedicated people from both Nokia and Indiatimes.

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