MAM

Nokia flies high with 'Amazing Everyday Campaign'

MUMBAI: Nokia‘s ‘Amazing Everyday Campaign‘ has taken a big leap with the Jet Airways Aircraft branding.


Branded entirely in the new Lumia colours, the Jet Airways Boeing 737 - 800 plane will sport the tile interface of the new Nokia smartphone on its windows, as well as inside the aircraft. The aircraft branding also features the names of Nokia employees responsible for this marketing initiative.


Nokia India general manager West Prashanth Mani said, "The Amazing Everyday Journey has been designed to live and share the consumer‘s everyday adventures. The Nokia Lumia branded plane with Jet Airways will brighten the day of its passengers with its vivid colours and execution. This has created a new marketing and consumer engagement benchmark."


"We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flash mobs, flash cricket and luxury helicopter rides, and the Lumia aircraft will take the ‘amazing quotient‘ of this campaign a little higher," Mani added.


Additionally, Nokia has announced a consumer competition, ‘Spot the Lumia‘, wherein the consumers will have to spot the Nokia Lumia, on the plane, or outdoor, at Nokia retail or even on TV and upload the picture on Nokia‘s Facebook page. 50 consumers with the most innovative pictures will get to attend the Sky Party on 20 January.


Jet Airways VP marketing- products and merchandising Manish Dureja added, "The aircraft wrap is a virtual advertising billboard that allows you to take your brand to the skies quite literally. We are happy to partner with Nokia Lumia as our launch customer and are certain Nokia users all over India would simply love this manner of advertising chosen by their brand. Now imagine the power of communicating your brand message to a focused group of prospects in a unique and eyeball catching way and that is what the aircraft wrap will deliver to brand managers across India that will opt to take their brands to the skies in the months ahead."


The Nokia Lumia Jet aircraft has already started its journey, as it flies across destinations in India till 31 January.

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