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Niti Kumar takes over as MediaCom Delhi GM

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MUMBAI: Media agency MediaCom has elevated Niti Kumar to the post of general manager for its Delhi operations. She takes over from Vinish Joshi who has decided to move on from the agency.

Kumar joined MediaCom in 2011 as the national director - Insights and new business and continued to hold the post till now. She led a number of successful pitches, the latest being Mars this January. She has over 13 years of experience in the media agency domain. She has worked on a host of clients like ICI Paints, HBO, Dabur, Amway, Gillette, Reckitt Benckiser, Electrolux and Yatra.com.

MediaCom India MD Debraj Tripathy said, "Niti has shown perseverance and maturity in the way she has been able to manage both the new business and the consumer insights processes. She is absolutely the best person to take over from Vinish. Vinish has been with MediaCom for the last six years and has done a great job of nurturing our clients as well as the MediaCom Delhi team. I wish him all the very best in his future endeavours."

Kumar said, "It‘s exciting to move into this new role at MediaCom. In a more ‘front of the line‘ role I hope to bring more energy to the organization. Delhi is a wonderful, dynamic market and MediaCom Delhi has exceptional talent and a great set of businesses. My goal will be to maintain the excellence while also ensuring growth from new businesses."

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